Growing Interest in Green Travel
Today’s travelers are increasingly savvy about their environmental impact on destinations. In fact, according to the Center for Responsible Travel, green travel is expected to rise to 25% of the world’s travel market. “Consumers are demanding higher environmental standards in all parts of their lives, including travel,” says Emily Deemer, marketing and sustainability manager at Virtuoso tour operator Natural Habitat Adventures in Boulder, Colorado. “Ecotourism makes business sense because it helps to preserve a travel company’s greatest assets: the environment, the culture, and the livelihood of host communities.”